Shona Joy

SHONA JOY is the eponymous label of Shona Joy Thatcher, based in Sydney, Australia.
Shona founded SHONA JOY in 2000 selling her deigns at the iconic Bondi Beach and Paddington markets. From humble beginnings, Shona received her first big break designing a capsule collection of hand painted tee’s for Belinda Seper’s Corner Shop in Paddington. So popular were her designs, “Christy Turlington, while on a trip to Sydney, ended up buying one in every colour!” Soon after, SHONA JOY was being stocked in multiple fashion boutiques around Australia.